A straightforward look at building LvlUp Handyman's website—distinct visual identity, interactive service search, and why intentional design choices help businesses stand out in crowded markets.
Lorenzo Villalobos
Owner & SR. Developer
A write-up of what we did to get here: design language, tooling, and the decisions that shape how we build. No fluff, just the approach, the obstacles, and how we got past them.
Lorenzo Villalobos
Owner & SR. Developer
My journey learning Shopify development by building a custom theme from scratch instead of using embedded widgets, and what I discovered about handling complex Printful variants, bilingual content, and brand consistency.
Lorenzo Villalobos
Owner & SR. Developer
How we achieved 99/100/100/100 Lighthouse scores (Performance, Accessibility, Best Practices, SEO) while building a bilingual, dark-mode-enabled book launch site with Astro.js. No compromises on user experience.
Lorenzo Villalobos
Owner & SR. Developer
Reflections on losing my job, finding liberation in uncertainty, and rediscovering what it means to be my own best client after years of being a passenger in someone else's journey.
Lorenzo Villalobos
Owner & SR. Developer
The Chorotega Hotel needed their website in Spanish. I could have used a plugin and been done in an afternoon. Here's why I didn't, and what that decision means for their business.
Lorenzo Villalobos
Owner & SR. Developer
A reflection on the rise of AI in development, the rush for efficiency, and the importance of maintaining standards, deep understanding, and personal growth in a rapidly changing industry.
Lorenzo Villalobos
Owner & SR. Developer
A personal walkthrough of the tech stack, design choices, and development process behind the new Vector website, built with Astro, React, Tailwind, and a whole lot of care.
Lorenzo Villalobos
Owner & SR. Developer
Personal reflections and hard-earned lessons from a year of intensive coding, hitting #1 on Costa Rica's Wakatime leaderboard, and what really matters beyond the metrics.
Lorenzo Villalobos
Owner & SR. Developer